Exploring Today’s Challenges for Channel Sales Leaders: Key Insights from Our 2024 Study

Earlier this year we released the HopperBlue 2024 IT Channel Outlook Study. It provides an in-depth analysis of the prevailing challenges faced by channel sales and alliance leaders.

Using the data from the study, we’ve identified themes from which Channel leaders want more insights and information. Below is a series of articles that look deeper into the intricacies of modern channel sales 2024 IT Channel Outlook Study. Our objective is to provide actionable strategies that resonate in today's market dynamics.

Channel sales leaders are facing an era of unprecedented change. The rapid evolution of digital landscapes and changes in customer behavior have led to an increasing need to be agile and adapt quickly.

We share the following posts to help you take action with the data found in our study.


Each post has been curated with valuable thought leadership material, providing innovative yet practical approaches to these common channel concerns. Don’t forget to read the full study - 2024 IT Channel Outlook Study for more insights!

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Measuring ROI in Partner Sales Campaigns: A Practical Guide

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In-Person Account Planning: 5 Secrets to Make It Successful