By collaborating on account mapping, sellers can uncover new upsell and cross-sell opportunities, enhancing their sales potential and strengthening their partnership.

Effectively use your MDF

Understanding how MDF works, what activities are eligible, and the potential drawbacks can help you make the most of these funds.

Evaluating the success of a partnership involves assessing various metrics and adjusting strategies accordingly.

This article is all about the benefits gained when companies align their channel partnerships specifically to maximize their complementary strengths

80% of all IT spending globally is driven by channel sales. Channel partners are the cornerstone of successful go-to-market strategies for countless businesses.

Boost Partner Profits with AI-Powered Account Mapping! Automate tasks, gain deeper insights, and unlock faster, smarter partner alignment for maximized channel success.

Mapping channel partner accounts shouldn't cause you to waste cycles. We believe that it can be an efficient and surprisingly fast.

Move through the process of partner and manufacturer account alignment, a key step to enhance your collaboration and GTM efforts.

It’s all about measuring your partnership successes. What to measure and why.

Entry point to our series of articles that look deeper into the intricacies of modern channel sales via the HopperBlue 2024 IT Channel Outlook Study.

Tips to transform sometimes boring planning sessions into launchpads for long-term joint success.

Time is a luxury for sellers in the channel. This article explores how channel managers can streamline their processes to focus more on strategic initiatives that drive growth.

Big challenges face the IT industry and with that comes restricted resources. How will you respond? Find out useful tips to help you navigate resource constraints and still deliver results.

Ensure you are tracking the right key performance indicators that illustrate successful campaigns. Consider tracking these 6 metrics.

Creating a successful email-based sales campaign is a critical component of driving revenue and growth for any business. A well-crafted campaign can help increase brand awareness, generate new leads, and drive sales. Here are 5 tips to help you generate strong campaigns.

Aligning sales reps accounts with your organization is a difficult task but it is foundational to your sales and marketing efforts. It is more important this year than ever and should be your number one priority. Read on to find out why.

You have to execute a sales campaign. Where do you start?

Set your campaign up for success. Check out these 9 best practices.

Need help getting your sales teams aligned? Here are tips for building effective sales campaigns, sending to targets at scale, scheduling meetings, and measuring results. Learn more with HopperBlue!